DuhiggcharlesCharles Duhigg

 

Charles Duhigg is the author of The Power of Habit, a best selling book about the science of habit formation in our lives, companies and societies. In it, Charles sheds light on scientific discoveries that explain why habits exist and how they can be changed, bringing to life a whole new understanding of human nature and its potential for transformation.

Charles investigates why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. He takes us to laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

powerofhabitAt its core, The Power of Habit contains an exhilarating argument: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren’t destiny and by harnessing this new science, we can transform our businesses, our communities and our lives.

Charles has worked at the New York Times since 2006. He is currently working on a series about Apple named “The iEconomy,” and before that contributed to other series, including ”Golden Opportunities” (which received the George Polk Award, the Sidney Hillman Award and a Deadline Award), ”The Reckoning,” (which won the Loeb and was a finalist for the Pulitzer Prize) and ”Toxic Waters,” (which received The Scripps Howard National Journalism Award, the Investigative Reporters and Editors’ Medal, the National Academies’ reporting award and others).

Charles is a native of New Mexico. He studied history at Yale and received an MBA from Harvard Business School. He has appeared on This American Life, N.P.R., The Newshour with Jim Lehrer and Frontline. Before becoming a journalist, Charles worked in private equity and – for one terrifying day – was a bike messenger in San Francisco.

Here is a clip of Charles on The Today Show:

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